Job Details

Chief Marketing & Growth Officer (CMGO)

Location: Hybrid / On Site Preferred

Compensation: $250,000 to $750,000+ Total Compensation Potential (Base, Performance Incentives, and Growth Opportunities)

About the Opportunity

We're looking for a high-impact, execution-focused Chief Marketing & Growth Officer (CMGO) to lead marketing, brand growth, lead generation, customer acquisition, sales enablement, and overall revenue expansion for a rapidly growing organization.

This is not a traditional corporate marketing role focused only on branding strategy. We're looking for a growth-minded executive who builds scalable marketing systems, drives measurable revenue, optimizes customer acquisition, and creates accountability across marketing and sales.

The ideal candidate has experience leading modern marketing organizations with strong expertise in digital marketing, paid advertising, direct-to-consumer marketing strategies, customer acquisition, lead generation, CRM optimization, and growth-focused sales support. This individual should be highly analytical, execution oriented, and capable of identifying underperforming systems and implementing scalable growth solutions.

This role is for a highly independent leader who thrives in fast-moving environments and can build, optimize, or rebuild systems for structure, accountability, and growth.

What You'll Be Responsible For

• Develop and execute the company's overall marketing and growth strategy

• Build scalable lead generation systems that directly support revenue growth

• Align marketing, sales, and operational teams around measurable business goals

• Develop and manage paid advertising strategies, including pay-per-click (PPC), paid social media, digital campaigns, retargeting, and customer acquisition funnels

• Lead direct-to-consumer marketing and customer acquisition initiatives

• Identify and implement new and emerging marketing channels and growth opportunities

• Evaluate and improve underperforming marketing and sales processes

• Create accountability metrics, KPIs, dashboards, and reporting structures

• Optimize CRM systems, pipeline visibility, customer journey mapping, and conversion tracking

• Improve market penetration, customer acquisition, customer retention, and brand visibility

• Lead digital marketing, field marketing, content strategy, email marketing, SEO, paid media, and sales enablement initiatives

• Analyze marketing performance data and continuously optimize campaign effectiveness and ROI

• Develop high-performing internal teams and external agency or vendor partnerships

• Partner closely with executive leadership on strategic growth initiatives

• Bring structure, discipline, accountability, and execution to fast-moving environments

Ideal Background

We are specifically seeking candidates with experience in:

• High-growth organizations

• Revenue-focused marketing leadership

• Direct to consumer (DTC) marketing

• Paid digital advertising and demand generation

• Multi-channel customer acquisition strategies

• Sales and marketing alignment

• CRM and marketing automation platforms

• Growth stage, transformation, or scaling environments

What Makes Someone Successful Here

• Strong independence and self-direction

• High accountability and ownership mentality

• Ability to identify broken systems and implement scalable solutions

• Commercially minded with strong revenue growth orientation

• Strong analytical and data-driven decision-making skills

• Deep understanding of modern digital marketing ecosystems

• Strong executive communication and leadership presence

• Ability to balance strategy with hands-on execution

• Comfortable operating in ambiguity and creating structure

Preferred Qualifications

• 10+ years of senior marketing, growth, or revenue leadership experience

• Proven success driving measurable revenue growth

• Strong expertise in PPC, paid social, SEO, digital advertising, lead generation, and customer acquisition

• Experience building scalable marketing systems and operational processes

• Strong CRM, analytics, attribution, and revenue operations experience

• Experience leading high-performing marketing teams in fast-paced environments

• Bachelor's degree required, MBA preferred

Compensation & Incentives

This role offers substantial upside potential for the right leader, including:

• Competitive executive compensation package

• Performance-based incentives tied to growth metrics

• Long-term strategic growth opportunities

• Ability to significantly influence company direction and expansion

Why This Role Is Different

This is an opportunity for a true growth operator, someone who wants to build, optimize, and lead. We're seeking a strategic executive who can create measurable market momentum, modernize our growth systems, and help drive the next phase of company expansion.

If you are energized by accountability, measurable growth, modern marketing strategy, customer acquisition, and building scalable revenue systems, we would love to hear from you.

Application Requirements

To be considered for this opportunity, applicants must submit the following materials in addition to their resume:

1. Tailored Cover Letter (Required)

Please submit a customized cover letter outlining:

• Why this role specifically aligns with your background and leadership experience

• Examples of measurable revenue or growth outcomes you have driven

• Your experience leading paid advertising, digital growth, customer acquisition, and sales enablement initiatives

• Your approach to improving underperforming marketing or sales systems

• Why do you believe you are a strong fit for a fast-moving, accountability-driven growth environment

Generic or AI-generated submissions without specific examples or business outcomes may not be considered.

2. Executive Growth Strategy Exercise (Required)

Please prepare a concise 1 to 2-page executive summary responding to the following prompt:

“You are entering an organization with inconsistent lead flow, underperforming marketing ROI, limited customer acquisition tracking, and disconnected sales and marketing processes.

Outline your first 90-day strategic approach to:

• Evaluating current marketing effectiveness

• Improving lead generation and customer acquisition

• Optimizing paid advertising and digital marketing performance

• Aligning sales and marketing accountability

• Identifying growth opportunities and scalable marketing systems

• Establishing KPIs and reporting visibility for executive leadership.”

We are not looking for perfection or lengthy presentations. We are looking for strategic thinking, prioritization skills, an accountability orientation, a growth mindset, and practical, execution-oriented leadership.

Important Application Notes

• Resumes should reflect measurable outcomes, growth metrics, and leadership impact whenever possible

• Candidates with demonstrated experience in PPC, paid social, SEO, direct response marketing, customer acquisition, CRM optimization, and growth strategy are strongly encouraged to apply

• Applicants whose resumes and supporting materials demonstrate strong alignment with the role requirements and measurable business impact will receive priority consideration during ATS and recruiter review

Only candidates selected for initial screening interviews will be contacted.

Please respond to liezellane@careercoachservices.com